Overview

This project was focused on comprehensive influencer research to identify high-impact creators for brand collaborations. The goal was to analyze engagement metrics, audience demographics, and content quality to ensure maximum ROI for the client’s marketing efforts. Using advanced research techniques, we built a detailed influencer database tailored to niche-specific marketing needs. By leveraging data extraction and market research, we successfully provided a curated list of influencers aligned with the brand's target audience, ensuring high engagement and conversions. The project required precision in analyzing social media trends, past campaign performances, and audience authenticity to deliver the most valuable influencer partnerships.

Role & Responsibilities

As an Influencer Research Specialist, I handled the following: ✅ Conducted in-depth research on Instagram, TikTok, and YouTube influencers. ✅ Analyzed engagement rates, follower authenticity, and content relevance. ✅ Compiled and organized influencer data in structured Google Sheets. ✅ Performed competitive market analysis to identify emerging influencers. ✅ Delivered actionable insights to optimize influencer partnerships.

Skills & Deliverables

• Data Extraction
• Data Entry
• Niche Research
• Market Research
• Online Market Research

Conclusion:

This project successfully provided clients with a robust influencer research framework, enabling effective collaborations and optimized marketing campaigns. Through data-driven strategies and thorough vetting, we delivered a curated list of top-performing influencers tailored to brand-specific needs. The insights and structured reports helped brands streamline their influencer marketing efforts, resulting in increased engagement and conversions.