Overview

This project focused on leveraging influencer marketing to promote AI Front-Desk, an AI-powered receptionist tool that helps businesses enhance customer service by handling calls and messages with a human-like AI assistant. The goal was to increase brand awareness, drive conversions, and establish a strong presence in the AI-powered business solutions market. The strategy involved identifying niche-specific influencers, negotiating collaborations, and launching targeted promotional campaigns across multiple social media platforms. By building relationships with influencers in the tech, business, and entrepreneurship space, we successfully positioned the AI tool as a must-have for businesses looking to automate receptionist tasks efficiently.

Role & Responsibilities

As an Expert Influencer Marketer, I managed the following: ✅ Researched and shortlisted high-impact influencers across Instagram, TikTok, and Twitter/X. ✅ Developed a structured outreach plan and tracked responses using Google Sheets. ✅ Negotiated collaboration terms with influencers to ensure high ROI. ✅ Analyzed audience engagement and influencer performance. ✅ Monitored campaign success through key performance indicators (KPIs) like engagement rates, conversion rates, and brand mentions.

Skills & Deliverables

• TikTok Marketing
• Influencer Marketing
• Influencer Research
• Instagram Marketing

Outreach Process

📌 Lead Generation – Compiled a list of 150+ potential influencers. 📌 Cold Outreach – Personalized emails & DMs to initiate conversations. 📌 Follow-Up Strategy – Multiple touchpoints to increase response rate. 📌 Collaboration Execution – Managing content approvals & tracking deliverables. 📌 Performance Analysis – Evaluated reach, engagement, and conversion

Impact & Results

🚀 Expanded Brand Reach: Successfully collaborated with multiple influencers, reaching over 500K+ potential customers. 📊 Boosted Engagement: Improved brand engagement by 30% through interactive content. 💰 Increased Conversions: Drove new business leads through targeted influencer partnerships. 🔍 Optimized Strategy: Developed a replicable outreach framework for future campaigns.

Conclusion:

This project demonstrated the power of data-driven influencer marketing in promoting AI-based business solutions. By curating the right influencer partnerships, executing an efficient outreach strategy, and monitoring campaign success, we helped position AI Front-Desk as a reliable and innovative tool for businesses.