This project focused on influencer marketing for Instagram and TikTok, leveraging strategic partnerships to drive brand engagement and sales. By identifying and collaborating with high-performing content creators, we successfully executed campaigns that maximized reach and audience interaction for clients like Emily Carter, Daniel Hayes.
As an experienced influencer marketer, my role included: Crafting compelling campaigns across TikTok, Instagram, and YouTube. Managing influencer outreach and collaboration strategies. Tracking engagement and optimizing performance.
By carefully selecting influencers and structuring data-driven outreach, we ensured effective collaborations that enhanced brand visibility and conversions. The structured use of Google Sheets allowed for streamlined tracking and analysis, leading to well-executed campaigns with measurable impact.